top of page
Plaj Coffee Set
Phases: 1st Tea Set, 2nd Mobile Coffee Carrier
Duration: 5 wks.
Disciplines: Product Design
Turkish coffee set redesign with packaging
Coffee is one of the most popular beverages worldwide, playing a vital role in cultural, social, and economic contexts.
Annual Coffee Consumption per Capita by Country
Countries
Coffee Consumption (kg)
Emerging Opportunity
65%
of adults in the U.S drinking an average of 3.1 cups per day.
2.25 Billion
cups of coffee are consumed daily.
Originally from Turkey, Elif recently moved to a beachside town for her marine biology career. While she enjoys the relaxed lifestyle and natural beauty, she often misses the culture, food, and scents of home. Elif seeks products that evoke Turkish elements through scents, flavors, or designs to blend her beachside life with her roots.
Age: 27
Location: Coastal town near the beach
Consumer Profile
Meet Elif!
Concept Board
Turkish Coffee Analysis
Conceptual Sketching
Phase 1
Sizing and Ergonomic Prototypes
The handle being low made it difficult to hold
The handle was too thin to hold a normal hand
The handles are placed in unrealistic positions
The round from resembled a tea pot then a coffee pot
The sizing of the handles were an improvement
Overall satisfactory on the proportion
3-D Prototypes
The two handles shown below are to represent the two different parts in the set.
The cone bottom was added to provide ability to hold down the tea set in the sand.
Final Prototypes
Final Fusion 360 Renders
Materiality
Final Renders
Packaging
Phase 2
Conceptual Sketching
Using Bristol paper, I ideated 4 different physical models for the packaging.
Early Concept Ideations
1st Model
The vertical style was impractical
The model lacked storage
2nd Model
​
The opening would have made the carrier more impractical to carry
3rd Model
The style felt more of a jewelry box
4th Model
The handle made it easy to carry
​
The frames to hold the tea kettle helped improved the portability
Fusion 360 CAD
bottom of page