Design Competition
KAO Molton Brown
Discipline: Ui, UX
Companies: KAO, Molton Brown
Duration: 2 wks.
Competition Objective
Create a concept for a Molton Brown branded, mobile-first game with game rewards.The objective of the game is to create interest, engagement and acquire new audiences.
Group 4
I was part of a group of four college students at the University of Cincinnati, representing a diverse mix of disciplines, including data analytics, computer science, statistics, and industrial design. We collaborated entirely online over a two-week competition to create our final product.
Company Background
Molton Brown is a luxury British brand known for its high-quality bath, body, and fragrance products. The brand emphasizes craftsmanship and innovation, offering a variety of products including hand washes, body lotions, shampoos, and perfumes.
Prototype
Research
Ideate
Research Current Market
Create mobile-first game with in game rewards.
Must encourage multiple plays
User Validation
Understand Stakeholders
Develop Figma Prototypes
BrainStorm Ideas
Define
Methodology
After understanding Molton Brown’s current user groups, our team finally understood the company’s goal to further appeal to the next generation.
-
50% Household income over 48k
-
45% male, 55% female demographic
-
Average age of 30
-
Seeking younger demographics
-
Diving into cultures
-
Expanding on racial demographics
Broadening Molton Brown’s current customer base
Current audience
Future audience
Competitive Analysis
Motivation and Engagement
Brand Loyalty and Community Building
Data Collection and Personalization
Con's
Potential for Overexertion and Injury
User Burnout and Dropout
Privacy and Data Security Concerns
Pro's​
The reward based system was helping the community then the actual company. The usage of hints helped player to last longer in the game.
​
Con's
Difficult to attain points. Customers complained of needing more time. The colors were confusing to differentiate between each puzzle piece.
Pro's​
Scent Crush
Candy crush style put different scents of fragrances/ it will have different colors for each scent- 13 matches in 2 minutes, you got 20% of your scent.
Initial Ideations
Scent Shuffle
Challenges players to sort layered liquids by color into separate lotion bottles.The goal is to ensure each lotion bottle contains only one color, requiring careful planning and strategic moves to complete the puzzle without getting stuck.
Final App Concepts
Step 4: Continue pouring liquids between containers until all containers are sorted by color. The level is complete when all containers either contain one uniform color or are completely empty.
Step 1: You start with several containers (tubes or bottles), each filled with different colored liquids.
Step 2: Tap on the container with the liquid you want to pour out. Only the top layer of liquid can be moved at any given time.
Step 3: Select another container to pour the liquid into. You can only pour the liquid into a container if the top layer of the receiving container is either empty or the same color as the liquid you’re pouring.
Final App Mockups
Using Figma, my team created a final mockup for our app concept, Scent Shuffle. Our goal was to design a user interface that offers in-game rewards for completing a full perfume bottle. Additionally, the leaderboard feature allows global users to compete for the highest score, offering an exciting surprise for the top player.
